Filter by Filter
06. December 2018 at 09:00
by Bianca Ysabelle Baldemor
“Propaganda is to a democracy what the bludgeon is to a totalitarian state.” Media is pervasive, and as time progresses, it appears to infiltrate our ideology and mind-setting, thus leading to an increasing influence to a chunk of our everyday actions.This power encapsulated by media is often an end toward which politicians’ efforts are directed, using media as their instrument for their pursuit of prestige or self-preservation. Apparently, like what Andrew Heywood remarked, the media now constitute much more than a channel of communications; they are part of the political process itself, affecting, and not merely reflecting, the distribution of power in society at large.
The first step in dissecting media and its mobilizing power in the Philippine context is through a thorough analysis of the intricate framework of policies and structures via the “propaganda model”.
Advanced by Edward Herman and Noam Chomsky, the Propaganda Model is an analytical framework that attempts to explain the performance of media in terms of the basic institutional structures and rel...